Customer Journey Mapping

Customer Journey Mapping use the customer experience as an inspiration for your strategy. To create good customer experiences it is essential to understand the current customer experience: creating a Customer Journey map is the ideal framework for this. It is a visual representation of the interaction between customer and organization. This makes it a tool to investigate, analyze and ultimately forms the basis for improvements in customer experience.

In the Customer Journey Mapping process you will find 5 process steps you can go through in order to create an optimal customer experience.

Customer Journey Mapping

In the Customer Journey Mapping process you will find 5 process steps you can go through in order to create an optimal customer experience. It consists of 5 processes, namely:

  • Step 1: Understand
  • Step 2: Differentiate
  • Step 3: Link
  • Step 4: Adjust
  • Step 5: Improve

Request your editable processes below. To work with these processes you need to download the Sensus BPM Software trial.

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Your personal details will be treated and protected with the utmost care and attention. Sensus process management, based in Maarssen, the Netherlands, will never sell your personal details or otherwise make them available to third parties, exclusively tot he partner who is offering the process, unless it is required to do so by law or judicial authorities.